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Always close, but never closed May 29, 2011

Posted by Enginomist in Wisdom of a Taxi Driver.
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I have always thought that 7-11’s tag line was cleverly summarized in 5 words what they promised- “Always close, but never closed”.

As a chain of convenient stores that is opened 24 hours a day, 7 days a week, I really thought that all their stores are “never closed”. They are indeed “always close” to us, especially in some countries where some stores could be just less than 20 metres away like across the street or at turn of a road junction.

Thus, I was surprised to see a closed 7-11 when I thought of getting a drink at 10pm one evening.